Our story
AUSMA is an independent brand of minimal and understated jewellery inspired by the white sandy beaches and golden sunrises along the Baltic Sea coastline.
From carefree beach days to daily city life, our jewellery is designed as everyday essentials that remind you of special moments and places close to your heart.
About AUSMA
AUSMA [pronounced ows-mah] was born from a deep longing to capture the essence of seaside summers and stay connected to the sea, even while living far away.
Named after the Latvian word for 'dawn,' the brand embodies the spirit of hope and renewal, celebrating the transition from darkness to light with the promise of a new day, while paying homage to what once was.
Behind the brand
I began creating Baltic amber jewellery as a way to stay connected to my home country, while living on the other side of the world. Much like us, each piece of amber is unique and tells its own story.
Every piece of AUSMA jewellery is handmade by me from start to finish, with meticulous care and attention, ensuring that each piece can be cherished and loved for many years to come.
–Anna